Monthly Archives: July 2009

Social Media Channels and Groupings –


To make sense of the Social Web, I’ve found it useful to split social media channels into functional groups: platforms, content, and interactions, as shown in Figure It helps me, as a marketer, to make sense of the dozen or … Continue reading

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The hottest Internet start-up on the planet –


It’s a sunny breezy afternoon in Gurgaon, and I’ve stepped inside the offices of one of the city’s many, many web companies. It has all the hallmarks of a web star – tup. It’s so quiet that it feels like … Continue reading

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Social Media Minefields –


The beauty of social media is that there are no hard and fast rules to go by. Instead, there definitely are conventions to follow and traps to avoid in order to fully leverage the medium to your company’s advantage and … Continue reading

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