Social Media Channels and Groupings –

To make sense of the Social Web, I’ve found it useful to split social media channels into functional groups: platforms, content, and interactions, as shown in Figure It helps me, as a marketer, to make sense of the dozen or so arms that I lists in his starfish model of social media. It also provides the nice side benefit of having ready buckets to catch new social media channels and content formats as they emerge. Finally, from a purely practical standpoint, it makes it much easier to plan a social media program.

Social Media Channels

Social Media Channels


About smattey

Sumit Mattey is the Leader, Cloud Technologist & Evangelist, Husband, Father and Fun Loving person. Currently working as - PROJECT MANAGER, R Systems Int'l Ltd.(Salesforce) Not simply defined by his career, Sumit lives with his family (whom he loves so much). He is an avid movie buff, a big book worm, a lover of food and beverage. While his schedule has not been forgiving as he'd like, he also enjoys doing photography with great outdoors and tries to hunt as often as possible.
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