Today’s consumers are increasingly turning to social media to find the information that influence their purchasing decisions, as well as share their own experiences with others. From marketing and sales to customer service, the entire experience is going digital, and the success of your brand hinges on how you build your own presence and engage in the social space.
Radian6 provides the leading social media monitoring and engagement platform for marketing, communications and customer support professionals. The company offers several products to enable organizations to get the most from their social media efforts.
With the use of Analysis Dashboard to uncover the top influencers and trends as well as which conversations are having an impact online. We can monitor and engage with your online community easily with the Engagement Console. We also can discover who is talking about you and derive more information from what they are saying with the Radian6 Insights platform.
The best part is to take the pulse of your brand on the social web quickly and easily with the Summary Dashboard. Much more is that it takes the power of Radian6 with Radian6 Mobile.
The product is solid – a flexible interface and what I believe is a unique enhancement with their engagement console (which builds workflow functionality into a TweetDeck-like interface). The price is also reasonable, although as with any paid tool you’d be well advised to consider it against the conversation volume you’re expecting.
For me, the people working at Radian6 are a big differentiator – both the support team, which is responsive and very helpful, but also the leadership who are accessible and open to ideas.